What Sets Me Apart

Focus. Experience. Credibility.

Turning challenges into opportunities

and plans into action.

For more than three decades, Shawn Shouldice McShane has built a reputation as a trusted advisor, strategic problem-solver, and collaborative leader. Known for building strong teams and delivering results, she places her clients’ interests at the center of every engagement, bringing focus, follow-through, and measurable outcomes. Whether launching a new initiative, navigating organizational change, managing reputation risk, or seeking guidance on complex issues, Shawn is a steady and practical partner. Her approach is hands-on and thoughtful, grounded in accountability, and designed to help clients move forward with confidence and clarity.

DELIVERING BETTER OUTCOMES

A seasoned strategic communications leader and entrepreneurial professional with a results-driven mindset. Known for her decisive approach, competitive drive, and commitment to excellence, she consistently creates value for the organizations she serves. With an intuitive ability to assess where a client stands—and a clear focus on where they need to go. Shawn identifies opportunities that lead to meaningful, lasting outcomes.

BUILDING AND MANAGING REPUTATIONS

Brings a sharp, instinctive ability to assess and strengthen both organizational and individual reputations. She develops and executes comprehensive communications strategies, leads media relations with precision, and helps clients manage visibility, credibility, and risk in high-stakes environments.

STRENGTHENING AND GROWING ORGANIZATIONS

Experienced organizational strategist and team builder, Shawn helps organizations realign, refocus, and perform at a higher level. She works closely with leadership to clarify mission and vision, set clear priorities, define actionable steps, and implement measurable benchmarks—ensuring a strong return on communications and public affairs investment.

EXPERIENCE & LEADERSHIP

Over the course of her career, Shawn has represented Fortune 500 companies, nonprofits, trade associations, elected officials, and philanthropists. She operates from the belief that complex challenges rarely have a single solution. By evaluating multiple strategic paths, she helps clients identify the most effective course of action—and then drives execution with discipline, clarity, and resolve.

CIVIC LEADERSHIP & ENGAGEMENT

Board Member, WGA, Yacht & Country Club of Stuart (2023–Present)
Vice President & Founding Member, BNI Heart of Vermont Chapter (2016–2019)
Secretary/Treasurer & Founder, Vermont Energy Partnership (2007–2019)
Member, Norwich University Blue Line Club (2009–2017)
Vice Chair, National Governors Association Public-Private Partnership Awards Committee (2008–2009)
Board of Trustees Member, Lake Dunmore/Fern Lake Association (2005–2009)
Board Member, The Advocacy Group (2004–2008)

BEYOND THE WORK

Shawn enjoys travel, event planning, and helping others prepare to lead and present with confidence. She is an avid cook, loves spending time on the water, and takes great pride in her family—especially her four grandsons. She is married to Michael McShane, retired Head Coach of Norwich University Men’s Ice Hockey. Together, they divide their time between Vermont, New Hampshire, and Florida.

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